The EO Business Podcast
The EO Business Podcast is hosted by Linh Podetti, a member of the Entrepreneur's Organisation (EO) Sydney Chapter. We share the real stories of entrepreneurs, their challenges, and how they overcame them to achieve success in business and life. From the start-up phase to scaling up, exiting, and building generational wealth, we cover it all.
Our community, @EntrepreneursOrganization (EO), has a global business network of over 18,000 influential business owners in more than 220 chapters across 76 countries.
Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for a holistic entrepreneurial experience that covers business, family, community, and personal aspects.
The fortnightly episodes explore our Global Member's journeys, experiences, and insights on entrepreneurship, leadership, and business growth. Don't miss out on the chance to gain valuable knowledge and inspiration from the EO Business podcast.
The EO Business Podcast
Ep. 177 - I Thought My Business Was Profitable… I Was Wrong | Tyson Grubb
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Guest: Tyson Grubb, CEO of Instrument Choice, EO Adelaide Member since 2012
Host: Linh Podetti, EO Sydney Member since 2022 and Owner of Outsourcing Angel
What if your business looks profitable… but actually isn’t?
In this episode of the EO Business Podcast, Linh Podetti sits down with Tyson Grubb, Founder & CEO of Instrument Choice, an Australian e-commerce business specialising in scientific and measurement equipment.
Tyson shares how he built a thriving online business in a niche industry—long before most people believed it was possible to sell these products online. But nine years into the journey, he discovered a critical mistake: he had been misreading his financials, and the business wasn’t as profitable as he thought.
This episode is a powerful reminder that understanding your numbers isn’t optional—it’s essential.
🎙 In this episode, we cover:
- How Tyson built an e-commerce business from scratch in 2007
- Why most suppliers believed his business model wouldn’t work
- The dangerous mistake of misreading financial statements
- The “0.1% rule” that transformed profitability
- How small cost improvements compound over time
- Hiring scientists instead of salespeople to build trust
- staying ahead with digital marketing and AI
ABOUT TYSON
Tyson Grubb is the Founder and CEO of Instrument Choice, an Australian e-commerce business specialising in scientific and measurement equipment. Since launching the company in 2007, he has grown it into an eight-figure business serving everyone from university researchers to industry professionals across Australia. With a background in electronic engineering, Tyson built the company around a simple philosophy — “Just be helpful” — a mindset that has shaped its customer experience, culture, and long-term success. Outside of business, Tyson is a passionate entrepreneur, EO leader, mentor, “yuppy farmer,” and proud dad of two who believes success is about more than just numbers.
CONNECT WITH TYSON
Website: www.instrumentchoice.com.au
LinkedIn: https://www.linkedin.com/in/tyson-grubb-3a09b14/
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ABOUT EO
Entrepreneur's Organization (EO) is a global business network of 18,000 + influential business owners in over 220 chapters across 76 countries. We offer world-class events that encompass engaging entrepreneur and business stories, skills-specific workshops, and exciting social gatherings.
Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for the holistic entrepreneur experience covering business, family, community, and personal aspects. As a not-for-profit organization, all our funds directly contribute to member benefits.
If you're a business owner with revenues ranging from US$250k to US$1m, you can join our Accelerator Program. If your revenues exceed US$1m, you can join the main EO Program in your nearest local chapter. To join or find out more about your nearest chapter, visit https://www.eonetwork.org/why-join/apply-for-membership-form.
For further information, please contact:
Podcast Host Linh Podetti: linh@outsourcingangel.com.au
General Inquiries: support@eonetwork.org.au
EO Sydney: www.eosydney.com.au
EO Global: https://hub.eonetwork.org/